Become a toober Channel Partner
toober is a live television marketplace where broadcasters and content owners can distribute their channels to viewers around the world through a single platform. Available across connected TVs, mobile devices, and the web, toober helps channels reach new audiences while retaining full control over their content and distribution rights.
Like other successful content marketplaces, channels that actively promote their presence on toober and build their audience are positioned to maximize viewership and revenue. The more viewers engage with your channel, the greater your earning potential through our consumption-based revenue-sharing model.
Make your channel available to viewers around the world through a single distribution platform.
Channels remain fully non-exclusive. Content owners retain control over:
A Simple Path to Global Distribution
Create your partner account and connect your live stream using your RTMP credentials.
Make your channel available across Smart TVs, mobile devices, streaming platforms, and the web.
Grow your audience, increase watch time, and earn revenue through toober's consumption-based revenue-sharing model.
Unlike many streaming platforms, toober's revenue-sharing model is based on actual audience consumption. The more viewers engage with your channel, the greater your earning potential.
toober generates revenue through a combination of subscriptions and advertising. Depending on how viewers access the platform, your channel may earn revenue through one or both of these sources.
Viewers can watch select content without creating a toober account. These viewers are supported primarily through advertising, which may include additional commercial inventory inserted by the platform.
Some viewers create a toober account, but do not subscribe to a paid plan. These viewers may still see platform-inserted advertising, though generally less than unregistered viewers.
Paid subscribers receive the premium viewing experience. No additional platform advertising is inserted into your channel feed beyond the commercials already contained within your linear broadcast. Revenue from these subscribers is distributed through toober's consumption-based revenue-sharing model.
toober is a marketplace designed to help channels grow their audience and generate revenue. Channels can earn from both subscription-based viewers and advertising-supported viewers, creating multiple opportunities to monetize content while maintaining full control of their channel and distribution rights.
Every toober subscriber pays a monthly subscription fee to access the platform's channel lineup.
Before revenue is distributed, platform fees are deducted. These are fees charged by device manufacturers, app stores, payment processors, streaming platforms, and other distribution partners that make toober available across connected TVs, mobile devices, the web, and legacy cable systems.
Because each platform has its own fee structure, the exact amount may vary depending on where a subscriber watches. However, the total platform fee deduction is capped at 30%.
Unlike traditional carriage models, toober rewards channels based on actual viewer consumption. Channels that actively promote their presence on the platform and build loyal audiences are positioned to earn a larger share of subscription revenue.
The more viewers engage with your channel, the greater your earning potential.
Of the revenue allocated to your channel:
If a subscriber watches only your channel during a billing period, your channel receives the full viewing allocation associated with that subscriber.
If a subscriber watches multiple channels, revenue is distributed proportionally based on viewing consumption.
In addition to subscription revenue, channels can also earn revenue from advertising-supported viewers.
Advertising-supported viewing may include:
Advertising inventory is sold across the platform, generating revenue from advertisers seeking to reach toober's audience.
Before revenue is distributed, costs associated with ad serving, audience measurement, advertising technology, payment processing, and platform operations are deducted.
Advertising revenue is allocated based on viewer consumption and engagement. Channels that attract and retain audiences are positioned to earn a larger share of advertising revenue.
As with subscription revenue, channels that actively market their presence on toober and grow their audience have the greatest opportunity to increase earnings.
Of the advertising revenue allocated to your channel:
Like other successful content marketplaces, channels that actively promote their presence on their marketing channels and build loyal audiences are typically best positioned for growth.
Simply put: the more viewers watch your channel, the greater your opportunity to earn from both subscription and advertising - supported revenue streams.
Joining toober as a Content owner is simple.
Visit the Partner Portal:
Review and accept the standard partner agreement and complete your account registration.
You'll be asked to provide:
Once approved, you'll receive:
These credentials can be used to connect your channel directly to the toober platform.
A subscriber must watch a channel for at least five minutes during the billing month for viewing to be counted toward revenue allocation.
Partner settlements are issued in Canadian Dollars (CAD). Currency conversion is based on the receiving institution's applicable exchange rates.
Yes. Payments are released once the account balance reaches CAD $100.
Yes. Additional users can be added and managed through the Partner Portal by the primary account administrator.
Our team is happy to help guide you through onboarding, distribution options, and technical setup.
Contact us to learn more about becoming a toober channel partner.
channels@toober.com
